Monday, December 24, 2018

Why A. Lange and Söhne is my Favorite Brand

A. Lange and Söhne was found by an Adolf Lange, who had a dedication to making superlative time pieces. Now something that stands out about Lange is that they are not based out of Switzerland. When we think of fine watch brands a lot of the time we think of Patek Philippe, Rolex, people with big names; most of which are based out of Switzerland. Lange was not going to be based out of Switzerland and instead decided to make his watches in Glashütte.
Image result for the first a lange and sohne

History

World War II made a huge mark on the brand. With the company in ruins, Walter Lange decided to bring back the company in full force. The company had outlived the war; it had survived, hurt yes, but it had a desire to become one of the finest watches in the World. 
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Ethos 

Image result for a lange and sohne datographThe companies ethos has always been to provide the highest quality of finishing on all levels of its watches. One of the things that stood out to me the most was when Anthony de Haas, in an interview, said that all of Lange watches have the same level and care put into the movements finishing it is simply the complication that varies.
Image result for a lange and sohne basic movement

My Reasoning 

These watches are simply mesmerizing. Everything about the brand is fascinating and this trickles down to the individual watches themselves. Every time I see the back of a Datograph; I fall back in love with watches. A Lange and Söhne fuels the fire that is my love for watches in a way no other brand can. Maybe its the un paralleled perseverance that Walter Lange had. Maybe is the watches themselves, but this brand stands out to me, and has become my personal favorite. 
Image result for lange zeitwerk

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