History
World War II made a huge mark on the brand. With the company in ruins, Walter Lange decided to bring back the company in full force. The company had outlived the war; it had survived, hurt yes, but it had a desire to become one of the finest watches in the World.
Ethos
The companies ethos has always been to provide the highest quality of finishing on all levels of its watches. One of the things that stood out to me the most was when Anthony de Haas, in an interview, said that all of Lange watches have the same level and care put into the movements finishing it is simply the complication that varies.
My Reasoning
These watches are simply mesmerizing. Everything about the brand is fascinating and this trickles down to the individual watches themselves. Every time I see the back of a Datograph; I fall back in love with watches. A Lange and Söhne fuels the fire that is my love for watches in a way no other brand can. Maybe its the un paralleled perseverance that Walter Lange had. Maybe is the watches themselves, but this brand stands out to me, and has become my personal favorite.
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