Why I feel Cartier Is Overrated

Cartier gets a lot of praise by a ton of watch geeks everywhere. One of my favorite watch geeks, Christian from Theo and Harris adores the Tank. I however have never been the biggest fan. It's not because of the small size, or any of the pompousness that comes along with a Cartier, its the superficialness that I find so lackluster.

Hypocrisy 

Now undeniably the Tank has had a profound effect on the watch world, and for that alone it has earned its respect, however to the degree that it has done so is debatable. The Watch community, myself included, is so quick to hate on brands like Daniel Wellington, and MVMT. Why? 

The brands, and the watches that they produce, are always so superficial. These brands focus purely on design, and put no effort in to movement, or some of the other aspects that can make a watch so desirable. However in many aspects Cartier is the same way. Agreed that Cartier Tanks are much MUCH better then a Daniel Wellington, but that superficialness is still there. Cartier has focused purely on the design, and has simply put "acceptable" movements in their watches. The hypocrisy here I find astonishing. 

Enthusiasm 

Cartier seems to not give a fuck about watches. They had a surplus of watches that they had nothing to do with... so you know what they did with them. THEY BURNED THEM. You can't tell me that a company cares about its watches when it is literally burning them. A company, such as Rolex, or Patek, would never burn any surplus of time pieces simply to save some market price. If these companies wanted to keep the market price that they already had, they would hold them, keep them in storage; burning a product is simply repulsive.

 

Justification 

Now in no way am I saying that Cartier Tanks are the equivalent of MVMT's; however these watches are completely overrated. The design of a Cartier is classic and elegant, but in no way does that justify it being put on a pedestal. Good watch yes, Dream watch no.